Enriching Place and Purpose

Edulorics helps institutions advance mission through the nexus of place, programming, and ethos. We create, cultivate, and implement strategic interventions across multiple dimensions to leverage place, always through the lens of purpose. Tailored to each institution and setting, we help:

enhance academic programs
enliven student experiences
strengthen attraction and retention
drive institutional differentiation, and
generate auxiliary revenue.

co-founders

J. Timothy Cloyd, PhD

Tony Sease, PhD

lo-ric

"There was, and is, a form of power that emerges from uniqueness... not the least of which is the uniqueness of a place. This form of power draws us toward the place and causes us to desire to be within... to be a part of it, to belong.

"When we are within that place we are protected by the spirit that radiates from its particular uniqueness... We are embraced by the spirit of the loric..."

Walter Brenneman, Jr. - Building, Dwelling, Environment

Leveraging Place,

Advancing Purpose

At Edulorics, we help clients advance institutional mission by leveraging place always through the lens of purpose. Through a series of scans including underutilized physical assets, philanthropic positioning, academic and student life programming, surrounding market contexts, and institutional differentiation, we help identify, enhance and elevate the differentiating and unique characteristics of each institution. The 'loric' characteristics of a place, when mined and cultivated, insure richer experiences, increased resilience, and enhanced affinity for an institution and its community.

20 years

30 states

Diverse experience in physical planning, urban design, and development implementation

Higher education presidential leadership

Strategic Planning, Advisory & Implementation

Enhancing higher education through strategic interventions across multiple dimensions, activating physical access to advance mission and differentiation.

Transforming spaces: strategy & implementation

Transform physical assets into strategic advantages that enhance educational programs and help express the ethos of the place. Institutional control of physical interventions through prospective partnerships is essential

Generating auxiliary revenue

Drive differentiation through placemaking and through the integration of programs with engaged learning and increased opportunities for serendipitous encounters.

Selected experience at the nexus of place and program:

Drury University
Duke University
Harding University
Hendrix College
Mars Hill College
Lake-Sumter State College
University of Arkansas, Little Rock
University of Michigan
University of North Carolina at Chapel Hill
University of Notre Dame
Vanderbilt University
Virginia Tech

Project Types

Driving differentiation through strategic planning for higher education institutions.

Activating assets

Enhancing programs through effective use of physical assets - land, buildings and setting - capturing the ethos of the place

Philanthropic positioning

Advancing missions with tailored strategic planning and capital campaigns.

Institutional differentiation

Activating assets in support of and integrated with academic program differentiation.

Enhancing programs

Developing and implementing strategies to align and support the institutional mission across multiple dimensions and multiple constituencies - students, staff, faculty, alumni, and community partners.